Il Granaio delle Idee takes part in Expo Culinarie in Dubai with Italian bread and the clean label philosophy

Il Granaio delle idee strengthens its commercial partnership with Dubai and brings Italian bread and the clean label philosophy to the United Arab Emirates. The occasion is the 24th Expo Culinaire, the international competition scheduled from 4 to 8 April 2021 in Dubai, featuring the world's top foodservice, pastry and bakery chefs in the Horeca sector, to which the Padua-based company led by Federico Allamprese has been invited as one of the main partners.

Expo Culinaire: partnership with Transmed, brand launch and breadmaking demonstrations with international bakery chefs

Il Granaio delle Idee, which specializes in producing functional, clean label mixes and processing aids, 100% made in Italy, for pastry and breadmaking, will officially launch its brand in Middle Eastern markets during an event attended by members of the Italian consulate and other event partners. For the Padua-based company, this is an important step in consolidating its international expansion, following the strategic partnership recently signed with Transmed, the leading distributor in the supply chain for the Middle East and North Africa, a guest at the 5-day Dubai event. Il Granaio delle Idee is already present in the United Arab Emirates alongside the Bakemart group, one of the country's leading bread and baked goods brands, with 2 production facilities and 5 gourmet shops in the City of Gold. For the occasion, bakery chefs will bake and give live demonstrations of some of the clean label products (free from chemical emulsifiers and synthetic additives) and Salus-branded functional mixes. The company will also take center stage in the Sandwich Class, one of the culinary competition categories, with its BurgerEnzymes Plus processing aid.

“Dubai is our gateway to the Middle East, a market in which we are very active and attentive and from which we have already received a significant response,” explains Federico Allamprese, founder and CEO of Il Granaio delle Idee. “Our partnership with Transmed, the leading distributor in the supply chain for this region, is strategically important for developing our business and introducing Made in Italy excellence to these ‘new’ markets, where we are seeing growing interest in the food segment, with an emphasis on clean label bakery products and health-focused foods, which underpin the philosophy and ideas our company has always embodied. On an international scale too, the future lies in innovation in production processes that can reduce the use of chemicals and continuously improve food quality.”