INTRODUCING PIADINA FUNZIONALE SALUS®, A NEW ALLY AGAINST CHOLESTEROL

Building on the success of Pane Funzionale Salus®, Il Granaio delle Idee partners with Emilia-based Ster to launch the innovative Piadina Funzionale Salus®, a new ally against cholesterol. The revolutionary flour blend for a light bread with seven nutritional benefits has therefore been adapted to create a piadina that delivers the familiar taste with added health benefits.

Il Granaio delle Idee: new trials beyond Pane Funzionale Salus®

“Our research and the trials conducted with Ster's piadina specialists have led us to develop an excellent product,” stresses Federico Allamprese Manes Rossi, founder of Il Granaio delle Idee. “We have managed to retain all the nutritional benefits in the ingredient blend: reduced calorie and fat content, high levels of fibre and protein, reduced carbohydrate and sodium content, and oat beta-glucans, which help reduce blood cholesterol.” In the case of Pane Salus, research conducted by the University of Padua indicates a potential improvement in medium- and long-term glycaemic control in people with Type 2 Diabetes Mellitus.

For Piadina Funzionale Salus®, the daily dose for health benefits (at least 3 g of beta-glucans per day) corresponds to 116 grams of Piadina Funzionale Salus®.

Piadina Funzionale Salus®: a functional food developed with piadina specialists

“It all started with a meeting with Allamprese and his team,” stresses Vincenzo Martinelli, project manager at Ster. “We started with piadina because it was the quickest product to develop, but our aim is also to work on a broader range of products based on functional flour.” The Modena-based company confirms international market interest in this type of product: “We have spoken with our distributors and buyers, particularly abroad, and they confirm the interest in a protein-rich, health-oriented product,” says Martinelli. “Today, organic products are seeing a slight decline, while demand for protein-rich products is growing. This is why we are focusing on a range of flour-based products for balanced cooking and eating.” Interest is so strong that Ster is already working on Tortilla Salus—thinner and made using a different process—since piadina is not widely known abroad, whereas a functional tortilla could be a worldwide revolution.

Piadina and functional fillings: delicious, tasty and healthy too

Piadina Funzionale Salus® is unique in the packaged piadina market. Its ingredients are type 1 soft wheat flour, water, oat fibre, wheat protein (gluten), lupin grits and flour, soft wheat fibre, soft wheat bran, low-sodium sea salt and deactivated yeast. Ster—which handles production and distribution—and Il Granaio delle Idee are placing great emphasis on the appeal of the Salus brand. The product will be distributed across all channels, from large-scale retail to Horeca.

Preparing the piadina is extremely simple: heat the product on a griddle or hot surface for about 30 seconds on each side, then add your preferred filling. Piadina Funzionale Salus® can be enjoyed filled, folded or rolled into a cone. To enjoy Piadina Funzionale Salus®, “functional” fillings are recommended, based on the season and its characteristic ingredients.

- Spring: asparagus, fresh spinach and pea cream; - Summer: tomatoes, aubergines and onion; - Autumn: pumpkin cream, roast potatoes and red radicchio; - Winter: broccoli, peppers and rocket.

Il Granaio delle Idee: natural ingredients for breadmaking

Since 1998, Il Granaio delle Idee Srl has been a leading company in the research and development, production and distribution of innovative blends and enzyme-based improvers for breadmaking. Always keeping pace with the best food technologies, the company works to provide its Customers with only innovative, natural products. Tests and laboratory trials are carried out daily by the company's Research and Development laboratory to ensure the highest quality at all times.

Ster Spa: from the finest culinary traditions of Emilia-Romagna

STER SpA (www.ster-spa.com) was founded in 1987 in San Felice sul Panaro and has been offering products of outstanding quality and guaranteed authenticity for over 30 years, thanks to the careful selection of the finest natural ingredients. Ster SpA stands out for its commitment to food safety, production capacity and efficiency, meeting the highest standards of industrial production. STER products, packaged in a protective atmosphere with best-before periods of 60 and 150 days, range from traditional piadina to Mexican tortillas and unleavened bread, as well as ORGANIC products made with Kamut and Akrux flours, doughs made with maize flour and bases for special fillings such as pizza, kebabs or crepes.